In the fast evolving Sports Entertainment sector, Basejumper helps rights holders, SME agencies, FMCG brands, federations, broadcasters and promoters creatively build their businesses, fanbases, event strategy and commercial growth. With over 25 years in the major events industry, our expertise has proved vital to the success of top-tier events across the world.
The experience economy is live...and clicking
From the fan zone to the field of play and beyond, sports fans are hungry for shared memorable moments. Our work across many functional areas harnesses these passions and helps turn any sport's cultural capital into a sustainable growth story for businesses in this eco-system; fan experience, events, business operations, creative and experiential production, brand activation, format & IP development, commercial teams.
Explore our offerWhy Basejumper?
Inspired by the basejumper's discipline behind the leap: understand the landscape, respect the risk, prepare for every detail, then trust the work, move and enjoy the ride.
Entering or expanding in the sports event and experiential sector? We'll help your market positioning and story telling, grow your profile, increase scope and scale of brief, strategically access new verticals and streamline your process and pipeline.
Refresh, update and grow the impact and loyalty to your event portfolio making it more consistent and competitive. Plus, save you money and time with expert guidance, advice and introductions to efficiently procure world-class delivery specialists.
Develop your sports formats, create new branded events, establish an authentic and unique identity, reduce costs, engage your audience, help grow a sustainable fan base and build commercial assets for commercial partnerships.
Fast growth. Increase your offer and access to major opportunities, develop event IP opportunities and strategic partnerships and helping structure and prepare your business for profitability, expansion or sale.
Hands on help navigating and growing your sport while serving new/existing fans and partners in a crowded sports entertainment landscape. We are the senior bandwidth you need, at a price you can afford.
Sourcing mid-sized agency acquisition targets, capitalising market opportunities for acquired businesses, crafting aggressive, integrated, sector-growth strategies to support C-suite.
"Risk aversion isn't fear of the leap. It's a refusal to confuse daring with recklessness" Basejumper Mindset
BJG. / 01
Biggest Women's Tournament in History
BJG. / 02
WTT Major Event featuring the world greatest players
BJG. / 03
Big Games & Capacity Fanzones at Twickenham Stadium
BJG. / 04
DHL Celebrating Sport
BJG. / 05
ICC Men's T20 World Cup Fan Park
BJG. / 06
Multisport Games in a new territory
BJG. / 07
Multi-country basketball tournament over four weeks
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FIFA Beach Soccer & IWWF Wakeboarding
The Basejumper 3 C's
Insight, Bandwidth, Growth Strategies & Executive Support
Our workflow: Briefing. Discovery. Strategy. Creative. Execution. Reporting.
Creative audit · strategy · business growth
Discovery and Strategy. Getting 'under the hood' to audit market, project, stakeholder ecosystem and competitors. Build opportunity reports and roadmaps aligned with your goals, timeframes and resources.
Story telling · Fan & Brand Experiences
Originate and create new events and IP, memorable global moments, sustainable shows, cross-media content and fan campaigns that cut through - on-message, on-brand and on-time across live and digital platforms.
Executive Producer · Team & Delivery
Taking ownership from pitch deck to pitch side - integrating disciplines or assembling lean specialist teams. Milestones, leadership and data-led evaluation keeps delivery seamless and on budget.
Across live, digital and activation platforms.
How we work
We disrupt conventional thinking to unlock opportunities for growth. Our specialist network includes: Data & Digital, Visualisation, CAD & Design, Technical & Broadcast production, PR & Campaign management, Talent & Entertainment booking, Social, Content & Distribution, Media & Sponsorship Rights Sales, Legal, M&A Advisory, Fund Raising, PE & VC Advisory.
Senior Operations Director
Leading the team
ANDY FRIEDLANDER is a globally respected Executive Creative Producer with over 25 years’ experience shaping live sport, entertainment and fan experiences at the highest level. He has led hundreds of internationally televised championships, major finals and multi-sport games across more than 30 IOC programme sports.
A serial founder, Andy has taken a live sports and entertainment business from successful pitches through to acquisition, integration and international expansion. With deep insight into rights holders, brands and broadcasters, he is a leading authority on major events and creative businesses, delivering measurable value for partners.
GET IN TOUCH TODAY
International event delivery
Hundreds of live, globally televised championships, finals and major games consistent across multiple venues.
Commercial growth & agency leadership
Steering the many functional areas across 30+ IOC programme sports; experience with IFs, rights holders, fan experiecne, blue-chip brands, broadcasters and LOCs.
Creative Ideation
Engagement, brand storytelling, fan parks, experiential, entertainment-led formats, digital/social, broadcast.
An engaging, insightful keynote speaker, podcast guest and thought-leader he offers a unique perspective of sports entertainment events, a deep understanding of the industry trends and dynamics and a compelling take on the past, present and future.
What's on our mind
Basejumper Sport
Bloomberg recently reported that Padel's bubble was 'close to bursting' ... (click for more)
Executive Producer, Andy Friedlander, a pioneering founder and a respected voice in the sports-entertainment industry has launched Basejumper Sport ... (click for more)
Be guided by industry pioneers
“Grow your Fanbase
Grow your Brand”
The next move starts here
Have a decision to make, a direction to test or a bigger ambition to unlock? Tell us a little about it.